digital marketing strategies, website copy, SEO & Press strategies for
experienced event businesses

Let's get your 
story out there

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Founded by the former editor of TheKnot.com, Anja Winikka, EIC Media helps experienced business owners in the weddings and events and travel industry hone in on their brand story and messaging and better tell those stories online. It's not all about the words though. Once we understand your story and your clients, we sprinkle in the science. Analytics and SEO are a part of it too. In the end, you get website copy, blogs, captions, and a Pinterest strategy, guaranteed to elevate your brand, drive traffic, engage and amplify your brand. 

on a mission

What happens when a client lands on your website or your Instagram feed? Is it just beautiful images? Or is it truly compelling? And do those images and your captions tell the story of what it means to work with you and be one of your clients? Enter your brand story. We'll sit down with you to understand exactly what makes you you and what makes your business so special to your clients. With the right positioning, your website copy, blog, social media captions and the rest of your copy practically writes itself. 

your story matters

A simple yet powerful, well-crafted message to communicate the unique way you do what you do for your favorite clients. 

During her 13 years as editor and site director of TheKnot.com, Anja led an editorial team to grow the site from 7 million to 11.8 million monthly unique visitors. The Knot Instagram also grew to over 1 million followers. As director of wedding industry education, Anja also launched a series of social media and marketing workshops to sold-out audiences across the country designed to help wedding businesses elevate their brands. 

meet Anja

Head to the blog for tips & resources

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Digital Marketing Services

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The EIC Media Approach

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michelle norwood

"Anja took the time to get to know me–the way I speak and the terminology I use. She created copy and a branding strategy that is who I am as a business owner, a woman and a person. I could not be happier. It's no fluff. It's my voice, my story, told my way."

From our very first talk about web copy to the launch of my new website, I knew Anja cared about my story. She listened with genuine interest and picked up the nuances of my voice. She was able to create concise copy and a tagline for my brand that not only reflected my personality but also elevated my business. 

molly mccauley

I loved the interview process and getting to know Anja as she got to know me. Her analysis and insights offered a fresh perspective, not only on how my brand was communicating but also how to be authentically me. I'm more confident with each post. 

leslie price

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