smart, relatable,
real advice for you
(and your business)

EIC News Blog

How to write and sound like yourself? The writing process veers wildly between caffeinated euphoria and self-loathing. At first, the words are flowing. You’re thinking that maybe it was you who was meant to write The Next Great American Novel. Then, you hit “enter” and you’re completely stuck. One YouTube home workout, three reheated cups […]

How to blog real weddings stories? Let me tell you a little story about that… My name is Shelby and I’m a freelance writer. Early on in my editorial career, I took a job in New York City at a large wedding publisher as a real weddings editor (working with Anja!). My day-to-day entailed producing […]

how to blog real weddings

I get it. There are a TON of bells and whistles in the digital marketing world. From Tik Tok, to newsletter funnels, podcasting, and live-streaming video, it can be enough to just want to ignore it all! But blogging for your business is not a bygone marketing concept. It’s most definitely not a bell or […]

    sign up to get a blog calendar template

    thank you!